Which term refers to the extra features that may be offered by a business when selling a product to exceed customer expectations?

Which term refers to the extra features that may be offered by a business when selling a product to exceed customer expectations?

• A. Value Proposition
• B. Competitive Advantage
• C. Added Value
• D. Product Differentiation

Answer: (C)

Added value is the extra features or services a business offers with a product that go beyond its basic function to delight customers and exceed their expectations. By adding things like free delivery, longer warranties, easier installation, or superior after-sales service, the product feels more valuable and can justify a higher price while boosting customer loyalty. This differs from a value proposition, which is the overall reason a customer should buy from you; from competitive advantage, which is about how you outperform rivals; and from product differentiation, which is about making the product itself different in design or features. So, the term that best fits “extra features that may be offered to exceed customer expectations” is added value.

Added value is the extra features or services a business offers with a product that go beyond its basic function to delight customers and exceed their expectations. By adding things like free delivery, longer warranties, easier installation, or superior after-sales service, the product feels more valuable and can justify a higher price while boosting customer loyalty. This differs from a value proposition, which is the overall reason a customer should buy from you; from competitive advantage, which is about how you outperform rivals; and from product differentiation, which is about making the product itself different in design or features. So, the term that best fits “extra features that may be offered to exceed customer expectations” is added value.