Which term refers to a business that sells goods in small quantities to consumers after purchasing them from manufacturers?

Which term refers to a business that sells goods in small quantities to consumers after purchasing them from manufacturers?

• A. Direct selling
• B. E-commerce
• C. Retailer
• D. Intermediaries

Answer: (C)

This question tests understanding of how products reach consumers through the distribution channel. A retailer is a business that buys goods in bulk from manufacturers (often via wholesalers) and sells them in small quantities to end customers. This end-user focus and the sale of goods in smaller units define the retailer’s role in the chain, sitting at the consumer-facing end.

Direct selling would involve selling straight from the producer to the customer, bypassing retailers. E-commerce refers to selling goods online and can involve various channels, not necessarily specifying small-quantity retail to consumers. Intermediaries is a broader term for middlemen and includes wholesalers and retailers, so it’s not as precise about selling to consumers in small quantities after purchasing from manufacturers.

Therefore, the term that best fits is retailer.