Which term describes the process of collecting new information that does not exist yet?

Which term describes the process of collecting new information that does not exist yet?

• A. Secondary research
• B. Primary research
• C. Qualitative research
• D. Market research

Answer: (B)

Collecting information that doesn’t exist yet is described as primary research. This is original data gathered firsthand specifically to answer a chosen question, such as running surveys, interviews, or experiments to uncover new insights. It’s distinct from secondary research, which uses information that’s already available from other sources like reports or stats. While primary research can be qualitative (descriptive insights from discussions or observations) or quantitative (numbers from surveys), the key idea is that the data is being created for the study itself. Market research is the broader activity of studying a market and can include both primary and secondary data, so it’s not the specific process of creating new information.