Which term describes a plan to achieve a marketing objective?

Which term describes a plan to achieve a marketing objective?

• A. Product portfolio
• B. Product lines
• C. Industrial action
• D. Marketing strategy

Answer: (D)

The main idea being tested is recognizing that a marketing strategy is the plan to achieve a marketing objective. A marketing strategy lays out the overall approach the business will take to reach its goals—who the customers are, what value will be offered, and how the marketing mix will be used to deliver that value. It provides direction for decisions about targeting, positioning, budgeting, and the sequence of activities, guiding how to allocate resources over time to meet objectives. Think of it as the roadmap for achieving the objective, with tactics being the specific actions that implement parts of that plan. The other terms aren’t about planning to reach marketing goals: a product portfolio is the entire range of products a business offers, product lines are groups of related products within that range, and industrial action is a strike.

The main idea being tested is recognizing that a marketing strategy is the plan to achieve a marketing objective. A marketing strategy lays out the overall approach the business will take to reach its goals—who the customers are, what value will be offered, and how the marketing mix will be used to deliver that value. It provides direction for decisions about targeting, positioning, budgeting, and the sequence of activities, guiding how to allocate resources over time to meet objectives.

Think of it as the roadmap for achieving the objective, with tactics being the specific actions that implement parts of that plan. The other terms aren’t about planning to reach marketing goals: a product portfolio is the entire range of products a business offers, product lines are groups of related products within that range, and industrial action is a strike.