Shows the different stages in the life of a product and the sales that can be expected at each stage.

Shows the different stages in the life of a product and the sales that can be expected at each stage.

• A. Product life cycle
• B. Viral marketing
• C. Sponsorship
• D. Pricing strategy

Answer: (A)

The main concept here is how a product’s sales change as it moves through four stages: introduction, growth, maturity, and decline. This pattern is known as the product life cycle. It shows how sales tend to be low at launch while awareness builds, then rise rapidly during growth as more customers adopt the product, peak and level off in the maturity stage as the market becomes saturated or competitive, and finally fall in the decline stage when demand wanes or newer alternatives take over. Understanding this helps marketers decide when to invest in promotion, adjust pricing, or plan product changes. The other options aren’t about how sales evolve over a product’s life. Viral marketing is about spreading a message quickly through shares, sponsorship is about funding events or activities for brand exposure, and pricing strategy focuses on setting prices rather than describing sales patterns across a product’s life.

The main concept here is how a product’s sales change as it moves through four stages: introduction, growth, maturity, and decline. This pattern is known as the product life cycle. It shows how sales tend to be low at launch while awareness builds, then rise rapidly during growth as more customers adopt the product, peak and level off in the maturity stage as the market becomes saturated or competitive, and finally fall in the decline stage when demand wanes or newer alternatives take over. Understanding this helps marketers decide when to invest in promotion, adjust pricing, or plan product changes.

The other options aren’t about how sales evolve over a product’s life. Viral marketing is about spreading a message quickly through shares, sponsorship is about funding events or activities for brand exposure, and pricing strategy focuses on setting prices rather than describing sales patterns across a product’s life.